“Does a brand really need an application to succeed today?” is a question numerous companies ask themselves when evaluating their mobile strategy. However, there is no simple answer to this question, and thus, we’ve created this guide based on digital marketing social media to help you determine if your brand really needs a mobile application to succeed in today’s economy.
An application isn’t only a conveyance medium. It’s a correspondences channel and on the off chance that you use it right, apps can help you learn from, adjust to, and engage with your customers, so you can meet their requirements while attaining your business goals.
Here are a few details to illustrate the tremendous measure of chance for the mobile application development industry in the coming years. As of March 2017, there were 2.8 million available apps on the Google Play Store and 2.2 million apps in Apple’s App Store. In 2015, worldwide mobile application revenues amounted to 69.7 billion U.S. dollars and by 2020, mobile apps are projected to generate up to 188.9 billion U.S. dollars in revenue streams by means of application stores and in-application advertising.
Websites undoubtedly offer numerous benefits to strengthen a brand’s customer experience; however, having an online presence alone is never again sufficient. A while ago when websites were new and innovative, people thought online shopping with trucks, live visits, etc. were ingenious. Websites are essential today, especially with e-commerce brands. As the development of website development in the most recent decade, apps are not anymore a novelty. They’re a piece of a larger strategy that companies shouldn’t ignore due to their brand building potential.
Customer Expectations Are Shifting
Customers are demanding convenience. They need moment access to data, the capacity to explore choices, regardless of where or when. Furthermore, significantly, they expect their experiences with companies to be extremely relevant to them.
On the off chance that your brand doesn’t include mobile, you’re not putting yourself where your customers are. Furthermore, as a consequence, you’re passing up significant opportunities to connect, engage, influence, execute, and bolster your current and potential customers.
Top 6 Signs Your Brand Needs a Mobile App
The move to mobile has become numerous companies realizing that they need to target their customers in a more personalized manner. To have an effective mobile strategy, brands have the capacity to interact with their customers from wherever, whenever.
Saying this doesn’t imply that you should assemble an application because your customers are spending a ton of time on their smartphones. Your application needs to offer value beyond what other platforms, (for example, your website) offer. Here are 6 telltale signs you ought to develop a mobile application for your brand.
In the event that you get a considerable measure of mobile activity to your website: This one is self-evident. In case you’re receiving a ton of mobile activity to your website, it’s a telltale sign that you ought to develop a mobile application. You ought to be identifying when and where your users are interacting with your brand. Are they visiting your website in a hurry?
A considerable measure of mobile movement on your website means that customers need to engage with your brand on their smartphone so you need to help them out and offer them a personalized, mobile experience. Make it easy and effortless for your customers.
In the event that your customers are a younger demographic: A comScore report indicates that people who fall in the age gathering of 18 to 24 years of age use more mobile apps than some other gathering. They are followed closely by 25 to 34 year-olds.
Another examination found that relatively half of millennials have downloaded a shopping application on their phone and over 27% use retail apps shop utilizing apps to take advantage of exclusive offers and rebates. These insights prove that millennials above all other age bunches are searching for mobile experiences.
Your organization is e-commerce based: Although you might be getting a lot of sales through your e-commerce website, have you considered your mobile shoppers? Don’t simply rely on shoppers through your website. A mobile application can support productivity with specials, push warnings, et cetera. Your core customer base is demanding dependability integration, richer shopping experiences, and better approaches to engage with your brand.
On the off chance that you have a physical store: Statistics demonstrate that shoppers are already utilizing retail apps amid their in-store visits. More than half of shoppers who have retail apps use them while shopping in-store, for reasons like redeeming in-store rebates, discovering items, and viewing item evaluations and reviews. Leveraging the information collected about your customers can help you personalize the in-application experience while shoppers are in-store, which can enhance the experience as well as streamline the way to purchase and drive in-store sales.
On the off chance that you can offer more value beyond your website: The initial phase in any mobile strategy is understanding what your customers need from your brand. Would you be able to provide them with even more value by means of a mobile application? By what means can a mobile application address an agony point for them? The more you think about your customers, the better you’ll be able to address the agony point they’re hoping to solve.
In the event that your competitors have a mobile application: If your competitors already have a mobile application, you’re behind on the game. It’s not very late to pick up that competitive edge. What are your competitors doing well? Where would they be able to improve? Try not to assemble an application that already exists. Offer your users a unique experience that provides more value than any of your competitors.
The Benefits of Developing a Mobile App
Mobile has become quickly integrated into our lives. As indicated by new information released in March, consumers spend up to 5 hours per day on their mobile devices and time spent on mobile apps had increased 69% year-over-year. We know apps assume an essential role in our everyday lives, except by what means can your brand benefit from mobile application development?
- Enhance the Customer Experience
Building an application all comes down to one overarching objective and that is to enhance the overall customer experience. It’s an application completely designed around making the customer experience as frictionless as could be expected under the circumstances, and its usefulness is entirely aligned with the organization’s core business work.
From a brand’s perspective, your mobile application is more than only an inventory of your items. Your application offers another channel for your customer to interact with your brand. It enhances your retail experience, as well as offers its own, basic experience. Properly leveraged, your mobile application can be a great evangelist for your brand.
- Increase Brand Visibility
On the off chance that your customers repeatedly see your brand’s application on their phone whenever they use it, your brand sticks in their intuitive. However, brand awareness just goes up to this point. In the event that you need to strengthen your customer-brand relationship, you need to provide your users with a great deal of value to keep them returning. Pinpoint a torment your customers are having so you can offer a mobile application arrangement that will make their life easier, encouraging them to use your application frequently. For example, apps that offer rewards to their users, or special in-application advancements, encourage users to return and get them to convert. Developing a mobile application will increase brand visibility, however one that offers your customers a great deal of value will strengthen your brand’s image overall.
- Lift Customer Engagement
Another approach to strengthening a customer-brand relationship is to engage with users in a meaningful and memorable way. How would your customers like to communicate with your brand? Nobody needs to sit tight for a representative from a call center. Users these days need immediate, personalized correspondence.
Also, a mobile application will enable you to connect with your customers directly, sending them relevant and personalized data.
The more aligned the experience is with a user’s needs and preferences, the more likely they are to continue to use the application. Help them engage with your brand with the least measure of effort. This all contributes to the overall user experience. On the off chance that the user is satisfied with the application experience, it will add up to better appraisals, reviews, and users will spread the word, which means more downloads.
- Gain a Competitive Edge
Building a mobile application likewise enables your brand to emerge among your competition. Your customers will recognize that you’re finding an answer to address a problem they’re having. Customers notice the brands that are adjusting over the ones that aren’t as their needs evolve. Try not to fall behind when your competition is giving your customers what they need when they need it.
- Generate Additional Revenue
On the off chance that you are hoping to help conversions, mobile apps are a great medium to push users further down the conversion funnel because they encourage repeat conversions from customers that are in a hurry. Moreover, you can generate revenue from advertising and application downloads if your application is pay per download.
What Do Mobile Apps Offer That Websites Don’t?
When it comes to mobile apps, users often change over from a mobile website to the brand’s mobile application due to convenience and the capacity to navigate faster. Be that as it may, mobile apps offer much more than responsive websites besides convenience. One of the principle reasons why mobile apps offer a richer experience is because of the accessibility of device features. Some include the GPS, the accelerometer, the compass, the rundown of contacts, et cetera. Some others worth mentioning include:
Biometrics: Newer mobile devices are designed with more advanced technology, and apps are currently being worked to leverage these tools. With biometrics, for example, fingerprint-examining and retina identification, devices are presently able to affirm a users identity, enable them to make purchases, etc.
Camera functionalities: Many mobile apps take advantage of device cameras so users can complete errands, for example, refilling a prescription, depositing checks, et cetera. A few examples include the Walgreens application and CIBC.
Augmented reality: Augmented reality is top of psyche for some companies. With the ceaseless release of AR integrated apps, there’s no surprise that development of augmented reality will continue to skyrocket. This year, Apple unveiled a game-changer that will help developers assemble more immersive experiences with the new ARkit. This will change the manner in which customers interact with brands.
Mobile web browsers are getting increasingly great at accessing certain mobile-specific capacities, for example, click-to-call, SMS and GPS. However, on the off chance that you need access to a user’s camera or processing power a mobile application is a greatly improved choice.
Is A Mobile-Friendly Website Enough?
There are evident benefits to having both apps and responsive websites; however, they don’t offer the same user experience. Mobile optimized websites are key to any organization’s success; however, they provide the user with a completely different experience. With responsive design, a website can double as a mobile experience, however, it is limited by the mobile browser. On the off chance that your mobile website has browser latency, for example, it might result in a negative brand experience.
Research proves that the mobile experience assumes a huge role in how customers perceive a brand, which inevitably determines how they will interact and engage with it.
With the move to mobile, companies presently need to understand how consumer behaviors are evolving. Mobile apps can be worked for different platforms, for example, iOS, Android, Windows Mobile, etc. which enables each experience to be optimized by user preferences, and to the device for which it’s fabricated. When you’re considering expanding your brand to a mobile application, consider a few things. Is your website delivering everything your brand can offer? How might you provide your users with even more value? Will a mobile application solve a problem for them?
Numerous companies’ biggest concern is the expense of developing a mobile application. Yet, the question isn’t so much on the off chance that you can bear to fabricate an application, as it is another medium to generate revenue, however on the off chance that you can stand to lose your customers to competition that are already ahead of the game.
An application is essentially an extension of your brand and a means for companies to further engage with their customers. In the event that your website is offering enough for your customers, then an application may not be the best investment. However, customers need hyper-personalized experiences and immediacy. Thus, the move in user behaviors over the most recent decade is a chance to expand your brand’s mobile strategy beyond a mobile-friendly website.